Deep Silver says "a huge majority" of survival-horror zombie game copies have sold through to gamers.
Deep Silver and Techland are doing an admirable job fueling its brand of zombie outbreak. Game Informer reports today that the survival horror action game Dead Island has shipped 3 million units since launching on the Xbox 360, PlayStation 3, and PC in early September.
Speaking with GameSpot, a Deep Silver representative said that retailers have sold through to consumers "a huge majority" of Dead Island's 3 million units shipped. "As a policy, we actively work with retail to maintain stock levels so that we aren't flooding the market with product just to claim high sell-in numbers," the representative said.
Dead Island proved to be a faster mover out of the gate, with Deep Silver announcing a week after launch that the game had already shipped 1 million units. After making a surprise showing on NPD's September US retail sales charts, Game Informer parent company GameStop labeled the game as one of its best sellers during the July-September quarter.
Set on a secluded resort, Dead Island tells the story of everyday civilians caught up in a zombie apocalypse. Gamers can choose among four character classes, which break down into the leader, tank, jack-of-all-trades, and assassin archetypes. Characters start out the same way--suddenly attacked by zombies at the island's hotel, knocked out, and dragged to a nearby pool house converted to a shelter.
The game's first downloadable add-on, Bloodbath Arena, saw release late last month. For more information, check out GameSpot's review of Dead Island.
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Source: http://www.gamespot.com/news/dead-island-ships-3-million-6347967
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